We’re excited to announce our latest ‘Dorset Mind Your Head’ project. It’s being designed in collaboration with Bournemouth University, Why Digital, Dorset’s National Citizen Service, Rise Recruitment and notable experts from Bournemouth’s avant-garde digital industry. Adido, Experience UX, James Dixon-Box, Lobo Creative, Purposeful Money, Redweb, Ryan Haynes Marketing Communications, Steele Raymond LLP Solicitors and Whistle Agency are some of our partners.
Notice the Signs
‘Notice the Signs’ will provide regular weekly content designed to inspire students with wellbeing tips, support and information. The idea is simple – we will do this via a visible whiteboard set in a prime location within their school. Our creative partners will train mental health champions to create meaningful content that updates the board each week.
Dorset Mind Your Head will also provide mental health information for each school involved to introduce our DMYH programme.
The new campaign will equip young people with language to express their emotions, whilst reducing mental health stigma. We will help provide insightful conversation starters to normalise mental health as a part of school life. ‘Notice the Signs’ offers the opportunity to share mental health information, tips and signposting in digestible amounts, whilst at the same time empowering the young people involved to contribute to the campaign themselves.
How did this come about?
This project began as the winning pitch at ‘Do-it Day’ digital hackathon hosted by Why? Digital – you can find out more here. Do it Day brought marketing and creative people from different companies together to work on a meaningful brief. It’s objective was to help empower young people to improve their mental health.
Divided into teams, the question was posed – how can we help young people help themselves? Our teams had to create and pitch a project idea to help support youth mental health – it had to be sustainable, achievable and impactful.
How will ‘Notice the Signs’ work?
Our creative team will prepare scheduled content for the school year to send to a school contact regularly, via email. These messages will cover a range of mental health topics and relate to a range of events.
The messaging sent to the schools will contain all the information the schools need. The schools can also choose to use all the information (or part of it) as a base to add their own input.
Where schools and students want to get more involved, digital and marketing experts from ‘Notice the Signs’ will commit to train student mental health champions.
This will enable the students to be confident to relay the pre-designed content or contribute themselves towards produce their own messaging.
They could also develop this project further in various ways. Our champions could gather research on what topics their students are particularly interested in or want more support with. For example stress at exam time, tips to help combat anxiety or eating disorders. A nominated committee could also manage a question/suggestion drop box.
Benefits of ‘Notice the Signs’
- The project is low cost, low tech and sustainable. It is also achievable and low maintenance.
Notice the Signs simply requires a designated staff member or student to write out our messaging message on a Monday morning.
- ‘Notice the Signs’ is scalable because the implementation is easy. Input can be as little as writing out messaging directly from the provided content. It can also develop to involve a student committee with larger messaging contribution.
- The messaging is also tailored to current events, calendar events and school events i.e. exam week, Pride Month, Black History Month, before summer holidays, after summer holidays, etc. If the school has a prominent issue, such as anxiety, messaging can be tailored to provide more information on those issues.
Take part in a survey to shape this campaign
Going forward, we’re keen for as many Dorset secondary schools as possible to join our campaign. If this project helps inspire or reaches out to one young person in each school, then we’ve achieved our objective.
To implement this project, we need as many young people as possible to fill out a survey. The purpose of which is to assess the current level of young people’s mental health knowledge, and to enable us to track mental health educational progress over the duration of the project.